The rate of deflation is decelerating due to weaker Pound - BRC

The British Retail Consortium (BRC) data released earlier today showed the era of shop price deflation is coming to an end.

The BRC said, “The rate of deflation has been decelerating month-on-month as retailers battle with inflationary pressures resulting from the impact of the weaker pound on input prices”.

It added further that, “prices are definitely on an upward trajectory, which we expect to gradually play out over the course of the year”.

The shop price deflation in April was the smallest in nearly 3-1/2 years, data released today showed.